- 500 gifts were delivered to clients
- Clients responded with social media stories, Telegram posts, and personal messages of thanks
- The gift became a memorable part of the client experience
- The project reinforced the brand’s values: care, attention to detail, and social impact
Results Achieved:
- Standard promotional gifts did not reflect the agency’s values
- The audience consisted mainly of decision-makers and professionals aged 35+
- The gift needed to communicate care, humanity, and originality
Challenge:
Create a distinctive holiday gift for agency clients that combines emotion, brand identity, and social impact
Objective:
B2B brand marketing and client experience
Industry::
500 branded gifts that helped strengthen client loyalty
Gift as Brand Communication
Outcome:
The project turned a traditional corporate gift into a tool of emotional brand marketing. Gifts with a social mission became a memorable symbol of the brand and helped strengthen the company’s relationship with its clients.
The project turned a traditional corporate gift into a tool of emotional brand marketing. Gifts with a social mission became a memorable symbol of the brand and helped strengthen the company’s relationship with its clients.
Results:
- Clients shared the gifts on social media and personally thanked the team
- The gift created a strong emotional response and became associated with warmth and a genuine holiday feeling
- The project reinforced the brand’s core values: humanity, attention to detail, and support for social initiatives
- The gift became a meaningful part of the client experience and helped strengthen loyalty
The agency wanted to avoid generic promotional merchandise and instead give clients something genuinely thoughtful and warm. The goal was to create a gift that would reflect the brand’s values while also delivering real social value.
What I Did:
- handmade socks knitted by residents of a care home
- jam produced by beneficiaries of a social foundation
- a wooden lantern made by people with disabilities
What I Did:
- Organised collaboration with three charitable organisations:
- handmade socks knitted by residents of a care home
- jam produced by beneficiaries of a social foundation
- a wooden lantern made by people with disabilities
- Managed the packaging and branding: agency colours, custom labels, and a final gift box with the message “Creating magic together”
- Coordinated logistics and delivery for 500 gifts
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Email: tur.mariya.777@gmail.com
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