- Cost per lead reduced to ₽468 (–62%)
- New clients increased by 46% in one month
- 120+ partner coupons redeemed
- Geo reach increased by 72%, with 35 new reviews added
- Ratings on listing platforms improved from 4.1 to 4.6
- Partner posts delivered 28–35% above-average reach
Results Achieved:
Paid social, search advertising, local business partnerships, and map/listing platforms
Channels and Tools:
Attract new clients within one district and increase local brand awareness
Objective:
Premium grooming salon, local service business
Industry:
Cost per lead down by 62%, new clients up by 46% in one month
Advertising and Local Partnerships for a Grooming Salon
Outcome
The campaign created a steady flow of clients. By combining paid advertising, local partnerships, and active work with map and listing platforms, the salon strengthened its position as a trusted local recommendation and became part of the neighbourhood community.
The campaign created a steady flow of clients. By combining paid advertising, local partnerships, and active work with map and listing platforms, the salon strengthened its position as a trusted local recommendation and became part of the neighbourhood community.
Results
- Cost per lead decreased to ₽468 (–62%)
- Booking conversion rate reached 7.9%
- The number of new clients increased by 46%
- 120+ partner coupons were redeemed, with 60% driving traffic from cafés to the salon and 40% in the opposite direction
- Geo reach increased by 72%, and platform ratings improved from 4.1 to 4.6
- Partner posts generated 28–35% above-average reach
This premium grooming salon served residents of a single district in Moscow. Before the campaign, it lacked a steady flow of new clients, had low visibility on map and listing platforms, and relied on word of mouth in a limited way.
What I Did
What I Did
- Launched local paid campaigns within a 5 km radius and segmented audiences by pet breed and interests;
- Used before-and-after creatives, short videos, and process-focused stories, supported by a special offer: “Book now and get a gift for your pet”;
- Built a partnership system with pet-friendly cafés and restaurants, including coupons, cross-promotion on social media, giveaways, and story placements;
- Set up and optimised listings across map and review platforms, including photos, keyword tags, calls to action, and review management;
- Maintained fast client communication on listing platforms to address negative feedback and encourage positive reviews.
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Email: tur.mariya.777@gmail.com
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