- 400,000+ impressions, 5,500+ interactions, average CPC of ₽11.3, and website traffic up by 68%
Results Achieved:
Paid social, search advertising, audience segmentation, campaign optimisation
Channels and Tools:
Increase social media engagement and drive more traffic to the university website
Objective:
February 2024
Period:
University marketing, tender-based project
Industry:
Tender-based project
Engagement Growth Campaign for a University
Results:
- 400,000+ impressions and 5,500+ post interactions
- Website traffic increased by 68% over 3 weeks
- Average CPC: ₽11.3
- The university’s official social media community ranked among the top 5 most engaging in its category
- The campaign exceeded its KPI targets
Outcome:
The campaign delivered an early increase in traffic, engagement, and interest from prospective students, helping the university strengthen its visibility within the first month.
The campaign delivered an early increase in traffic, engagement, and interest from prospective students, helping the university strengthen its visibility within the first month.
As part of a tender-based project, the university needed to quickly strengthen its online presence, attract prospective students, and increase engagement across its official channels.
What I Did:
What I Did:
- Launched paid campaigns across social media and search;
- Built audience segmentation for school graduates, parents, and college students;
- Optimised ads and bids based on campaign response;
- Improved on-page engagement by adjusting content formats and messaging.
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Email: tur.mariya.777@gmail.com
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