+95% qualified leads, +163% brand traffic
Results Achieved:
Paid traffic, SEO, email marketing, CRM, analytics
Channels and Tools:
+40% qualified leads, +30% brand traffic
Initial KPI Targets:
B2B reputation management agency, one of the leading companies in its field
Industry:
High-confidentiality project (ORM) with parallel acquisition funnels
Lead Segmentation and End-to-End Analytics Setup
Results:
- +95% leads (+1,750 inquiries)
- +80% traffic (320,000+ visits)
- +163% brand traffic and +16% growth in key search queries
- 100% of leads captured in the CRM with correct segmentation
- The project reached a run rate of 2,700 leads and 600,000 visits per year, exceeding the original KPI targets
As an in-house marketer at a reputation management agency, I built a lead generation and end-to-end analytics system that helped scale the business and made the funnel fully transparent for both marketing and sales.
What I Did
Segmented the audience into 4 groups and built a separate funnel for each one
Launched new websites and landing pages for higher-volume services while preserving the premium positioning of the core brand
Set up end-to-end analytics: 100% of incoming leads were automatically sent to the CRM with source and service-type tags
Worked with the sales team to create a lead prioritisation system, helping speed up response time and focus on the most valuable opportunities
I connected all key functions into one system: marketing, SEO, paid traffic, content, CRM, and analytics worked in sync. This gave the company visibility across parallel service lines — from high-value custom projects to more scalable lower-margin services — while keeping positioning and resource allocation balanced.
What I Did
Segmented the audience into 4 groups and built a separate funnel for each one
Launched new websites and landing pages for higher-volume services while preserving the premium positioning of the core brand
Set up end-to-end analytics: 100% of incoming leads were automatically sent to the CRM with source and service-type tags
Worked with the sales team to create a lead prioritisation system, helping speed up response time and focus on the most valuable opportunities
I connected all key functions into one system: marketing, SEO, paid traffic, content, CRM, and analytics worked in sync. This gave the company visibility across parallel service lines — from high-value custom projects to more scalable lower-margin services — while keeping positioning and resource allocation balanced.
Feel free to send a message, call, or contact me via any messenger — I usually reply within one business day.
Email: tur.mariya.777@gmail.com
Contact