End-to-end analytics (call tracking + clinic CRM), linking online and offline data

Specifics:

— CTR: steady at 3–3.5%
— cost per click: ↓ from ≈€0.35 to ≈€0.26
— cost per call: ↓ from ≈€60 to ≈€43
— cost per booked appointment: ↓ from ≈€213 to ≈€128
— unique calls: up from 112 to 371

Results Achieved:

Search advertising, call tracking, analytics

Channels and Tools:

Transparent lead tracking and better ad performance

Objective:

January 2021 — December 2021

Period:

Dental clinic in a metropolitan suburb

Industry:

End-to-end analytics and advertising

Case: Dental Clinic in a Metropolitan Suburb

More Cases

Results:

Cost per click decreased from ≈€0.35 to ≈€0.26
Cost per unique call dropped from ≈€60 to ≈€43
Cost per booked appointment fell from ≈€213 to ≈€128
Unique calls grew from 112 to 371
Ad CTR consistently stayed above 3%

Outcome:

The clinic gained a complete picture of advertising performance, stopped wasting budget, and could plan doctors’ workload based on real data.

Before the project, the clinic had no transparent lead tracking: advertising was run sporadically, and results were judged by gut feeling rather than data.

What I Did:

implemented end-to-end analytics: connected call tracking with the clinic’s management system and set up data transfer to the CRM;
set up detailed tracking of calls, forms, and messenger clicks;
optimised search ad campaigns: reallocated budgets, strengthened key segments, and added retargeting;
set up bid adjustments by time, device, and audience;
provided the client with transparent reports for every channel.

Report

Feel free to send a message, call, or contact me via any messenger — I usually reply within one business day.

Email: tur.mariya.777@gmail.com

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