I launched a night-time advertising campaign and added a quiz funnel to improve patient acquisition.
Result: CPC decreased from RUB 220 to RUB 13.50, CPL fell by 35%, and conversion to consultations increased from 15% to 37%.
Result: CPC decreased from RUB 220 to RUB 13.50, CPL fell by 35%, and conversion to consultations increased from 15% to 37%.
I optimised the advertising campaigns and website and set up analytics.
Result: the cost per enquiry decreased, returning visits reached 27%, and CTR exceeded 3%.
(B2C)
Result: the cost per enquiry decreased, returning visits reached 27%, and CTR exceeded 3%.
(B2C)
I optimised the advertising campaigns and launched partner collaborations, reducing CPL by 62% and increasing the number of new clients by 46%. I also improved the salon’s rating from 4.1 to 4.6.
Result: a steady flow of clients and better visibility in local search and map services. (B2C)
Result: a steady flow of clients and better visibility in local search and map services. (B2C)
I optimised the campaigns and audience targeting, reduced CPC to RUB 11.30, and increased website traffic.
Result: the number of prospective students increased in the first month. (B2C)
Result: the number of prospective students increased in the first month. (B2C)
I developed the concept, packaging and logistics for 500 New Year gifts, combining the brand with a social mission.
Result: the gifts became part of the customer experience, strengthened the emotional connection with clients and highlighted the brand’s values. (B2B)
Result: the gifts became part of the customer experience, strengthened the emotional connection with clients and highlighted the brand’s values. (B2B)
I managed the website, communication and content for an industry award.
Result: the event attracted 170 participants against a target of 150, reached the full target audience and gained the attention of senior managers. (B2B)
Result: the event attracted 170 participants against a target of 150, reached the full target audience and gained the attention of senior managers. (B2B)
I launched advertising for a puppet theatre for children aged 2 to 5.
Result: 712 tickets were sold through advertising during the first three months of the season. Brand awareness increased, along with direct and branded visits to the website.
Result: 712 tickets were sold through advertising during the first three months of the season. Brand awareness increased, along with direct and branded visits to the website.
I optimised the advertising campaigns: reduced CPA by 47%, increased revenue from ads by 48%, and cut the budget by 28%. CTR improved by 71%.
Result: steady growth in ticket sales and better advertising performance during the season.
(B2C)
Result: steady growth in ticket sales and better advertising performance during the season.
(B2C)
I tested more than 15 hypotheses and segmented the target audience through multiple A/B tests.
I identified the key audience segments and countries for the launch.
Result: 4.3% CTR, $1.42 CPL, and two confirmed hypotheses.
I identified the key audience segments and countries for the launch.
Result: 4.3% CTR, $1.42 CPL, and two confirmed hypotheses.
I divided the traffic into four segments and set up end-to-end analytics.
I optimised the websites and sales funnel for different types of services.
Result: the number of leads doubled, and lead quality improved. (B2B)
I optimised the websites and sales funnel for different types of services.
Result: the number of leads doubled, and lead quality improved. (B2B)
Digital Marketing Case Studies
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